About Us
The Colombia Collective is an invitation-led forum hosted in Colombia's best destinations, built for one purpose: to bring high-value buyers and suppliers in the global incentive travel market face to face with each other in remarkable settings.
Not a trade show. Not an open expo. A collective — small by design, curated by intention, and focused entirely on the relationships that make extraordinary incentive programs possible.
Our first edition convenes in Cartagena, March 2027, with the second in Medellín, August 2027.
01 — Why we exist
Incentive travel runs on trust. The best programs aren't built from a catalog — they're built from relationships between planners who understand what will move their people, and suppliers who can deliver it flawlessly, wherever in the world that program takes place.
Those relationships rarely get the room they need. Incentive leaders and suppliers meet in noisy trade show halls, or not at all. The industry needs different kinds of gatherings — smaller, unhurried, and set somewhere capable of making a real impression.
Colombia has quietly become one of the most compelling destinations in the world — not just for incentive travel, but for hosting this style of gathering: a walled colonial city on the Caribbean, snow-capped peaks a few hours from tropical coastline, and a hospitality culture that treats every guest as family. It's the ideal stage for the industry's best to spend real time together — not the subject of the conversation, but the setting for it.
The Colombia Collective is that gathering.
02 — What the Collective does
The Colombia Collective brings together two groups, by invitation only:
Incentive Leaders (Planners)
Incentive leaders — the planners, agencies, and corporate buyers who design and sell incentive travel experiences to their clients and teams, looking to build new relationships with the suppliers who can bring their next program to life.
Explore the Leader Experience
Partners (Suppliers)
Suppliers — the hotels, DMCs, venues, and experience providers who represent the best of the global incentive market. Here to meet incentive leaders and build business for their own destinations, wherever in the world those are.
Become a Collective PartnerOver the course of these programs, both sides meet not across a booth, but across a shared itinerary — touring Colombia together, testing what world-class hosting looks like firsthand, and building the kind of trust that a trade show floor never allows time for.
As a bonus of these settings, incentive leaders who complete the program also leave certified to sell Colombia — a credential that signals to their clients they've experienced the destination firsthand.
03 — Who's behind it
The Colombia Collective is produced by Incentive Travel Colombia, a Colombia-based DMC and receptive tour operator built specifically around incentive and corporate travel. Having hosted incentive groups on the ground, we saw an opportunity Colombia was uniquely positioned to create: a setting exceptional enough to bring the world's incentive leaders and suppliers together, and unhurried enough for them to actually build something.
04 — What we believe
Every invitation, every itinerary stop, and every introduction is chosen deliberately. We'd rather host the right sixty people than an open thousand.
Colombia's warmth isn't a soft backdrop — it's what makes an intense few days of relationship-building feel effortless. We choose our host destinations because they elevate what happens between incentive leaders and suppliers, not the other way around.
Through initiatives like the Mataven Impact Experience, we believe incentive travel can leave Colombia better than it found it — protecting forests and supporting Indigenous conservation as part of the journey, not apart from it.
05 — Join the Collective
The Colombia Collective's 2027 editions — Cartagena in March, Medellín in August — are by invitation. If you lead incentive travel programs looking for your next great supplier relationship, or you're a supplier — anywhere in the world — looking to meet high-value buyers in person, we'd like to talk.
Request an invitation